Welcome to the first blog entry from Running with Knives since the launch of our new website, outlining our services and ways in which we can benefit your restaurant. Over the years we have witnessed companies of various sizes that run after business without understanding where their money is generated and spent, what is the demand of their customers and what improvements can be made. We have witnessed a race, sometimes a very fast race, with danger of miserable falls. Hence, our name. Running with Knives assists clients in defining their marketing strategy, their targets and the quickest and most profitable way to obtain them. We identify areas where improvements in performance will produce the greatest gain in consumer satisfaction. Our people and our culture are our greatest assets. We select people with intelligence, integrity, passion and the ambition to make a mark. We are pragmatic, honest and open-minded. That’s why we find solutions that others may miss. Using an experienced restaurant consultant can save money, find money and create money. There is no substitute for knowing an industry inside and out. Organizations need to track competitive dynamics, regulatory changes, and customers’ demand to compete and thrive in their sector. Our consultants draw upon years of direct, front-line experience as well as deep industry knowledge to ensure our clients’ success.